ORIGINAL
TIKTOK CONTENT
FOR
BRANDS
Original TikTok content written, filmed, muscially arranged and performed by myself for brands to build engagement and followers on the most watched social media platform to date.
I have a strategic approach before creating each TikTok video. Even though they seem fun and silly, there is actually very thought out plan on how each video can catch the eye of someone scrolling through TikTok. I like to research realivant trends, cohorts and similar products/brands on TikTok before coming up with a concept to test and see what works and what doesn't.
You're My Violet - Miracle-Gro
This video was made for #PlantTok and the plant lovers all over TikTok who said singing to your plants aid in their growth.
The Caption:
They say to sing to your plants to help them grow...so I wrote mine a song.
Peppi Pizza - Pepsi
This video was made in response to a brief saying that Pepsi wanted to engage with the Gen Z audience on TikTok. I then figured, why not write a rap?
TikTok loves anything musical and catchy and l wanted to use a lot of references to the letter Z and actually shout them out. Also who doesn't love a Pepsi with a pizza?
The Caption:
Pizza + Pepsi + <3 What pizza do you pair with Pepsi?
Soup Sea-son - Panera Bread
This video was made to build engagement with soup lovers who will eat soup even in the warm weather. The Cheddar and Broccoli soup from Panera is a top seller throughout the year, so I figured why not talk about that and show everyone what it looks like to really love Panera soup...even in the summer.
The Caption:
Where my soup lovers at? The weather doesn't stop us.
Earth Day - Miracle-Gro
This video was made for Miracle-Gro to engage on earth day and encourage everyone to go outside and breathe for a second. TikTok has a huge mental heath awareness space and I wanted to play into that with relaxing music, ASMR natural sounds and beautiful visuals of the nature around us.
The Caption:
Happy Earth Day. Go outside and take a deep breath.
Brown Spots - Scotts
This video was made for Scotts to build awareness of the many reasons you may have brown spots on your lawn. It is educational yet silly which I think hits well on TikTok. There are a ton of parody singers that write about any little thing such as "Sidewalk Celery" so I figured why not write a catchy jingle about the many reasons you may have a brown spot on your grass.
The Caption:
Brown spots on your lawn? The reasons are in this song.
Everywhere is a Garden - Miracle-Gro
This video was made build off of the Indoor Gardening Campaign that Miracle-Gro had running in the winter of 2021 called "Everywhere is a Garden". The jingle is of myself and Lead Creator at VaynerMedia Danny Chamberlin just singing the title of the campaign in a catchy jingle as we walked around towns and filmed the craziest gardens we could find. People started to catch on and reuse this sound on TikTok with their own versions of crazy gardens.
The Caption:
You Know itttt