ScottsMiracle-Gro
Superbowl Campaign 2021
After writing and art directing the ScottsMiracle-Gro brand for the last year and a half I had the honor to take part and support their first Super Bowl spot...EVER! During the Super Bowl and up until now, I have played a pivotal role in building their community and growing (pun intended) the ScottsMiracle-Gro brand's place in culture. We've had the honor to partner with celebrities like Martha Stewart, John Travolta, his daughter Ella Travolta, The Office's Leslie David Baker, NASCAR driver Kyle Busch, Carl Weathers and Peloton instructor Emma Lovewell. That's only to name a few during the Super Bowl campaign but we've had many more throughout our social campaigns. Aside from the Super Bowl I've built up the ScottsMiracle-Gro Tiktok accounts which led to billions of impressions on dance trends as we grew (pun intended AGAIN) an extra audience.
#DoTheScotts
TikTok Dance
Challenge
#DoTheScotts was a dance challenge that went viral reaching over a billion impressions on TikTok. I helped assist with the branding and launch of this challenge by concepting and brainstorming the copy, the influencers, and the art direction. I also helped brand the Scotts personal TikTok, creating videos to build their organic reach and supervise the music licensing on each video uploaded to their TikTok.
Scotts
"Let's Get To The Yard"
Spring 2020 Campaign
In the spring of 2020 Scotts launched a campaign called "Let's Get To The Yard" showcasing the many things your yard can become during the unprecedented times of COVID-19. I had the honor of editing and art directing this TVC spot as well as supervising the music and SFX.
Additional
Social Content
Released in 2020
Photographed, edited and concepted this advertisement for the Scotts "Fall Lawns" campaign.
This campaign exhibits that the damage you've done on your lawn all summer can be repaired in the fall.
Edited, animated and SFX mixed this video advertising the Scotts at home delivery program.
Concepted, wrote, filmed, edited and pitched this sunblock advertisement for the Scotts "Summer Feed" campaign.
After writing,"You protect your skin from summer, now protect your lawn from summer" the Scotts "Summer Feed" campaign was sold along with two TVC spots. This sunblock ad became a top performing advertisement on social media.
Edited, co-wrote and co-created this GIF advertisement for the PGA Tournament.
Wrote, edited and SFX mixed this video advertising the Scotts at home delivery program.